Visibility

With so many media channels available today, it remains a major challenge for marketers to get their messages across to the right audience. Scientific research has shown that a recipient must have heard, read and/or seen a message six to seven times before it is stored in a neural pathway in the brain. Only then is the recipient able to convince a colleague with an interesting message. That is why visibility across multiple channels matters. Companies that appear consistently across these channels are more likely to be recognised, remembered and considered when relevant projects arise.

At Supply Chain Media, we see how various external channels, such as Google, ChatGPT and LinkedIn, direct visitors to content on our own websites. We offer content in our own LinkedIn groups, with links to the full articles on our websites. The Supply Chain Movement website acts as a key hub for visitors from external channels and our own media, such as print magazines, digital newsletters, and email announcements. Visitors to this online supply chain community then register for on-site events and for webinars. The recordings of the webinars can subsequently be listened to and watched on Spotify and YouTube.

Understanding the online journey of readers across different media channels is essential for marketers. A prospect may first discover your company through a newsletter, explore additional content on our website, attend a webinar and later meet you at an event. Visibility across multiple channels helps build familiarity over time and increases the likelihood that your company is remembered.