MAKE YOURSELF HEARD
All around the world manufacturing, wholesale and retail companies are experiencing all kinds of supply chain challenges. These companies are looking for solutions like a wolf pack hunting for prey. They should be aware who is out there to provide them with the right solution. But they won’t get involved with solution providers they don’t know.
Supply chain alphas
Creating awareness is about being seen by your target group. So first, determine your target group. What kind of supply chain professional do you want to reach? In which industry? And which country/region? Supply Chain Media is focused primarily on the level from supply chain director up to Chief Supply Chain Officer. We feature supply chain decision-makers from manufacturing companies, wholesalers and retailers on each and every cover of our magazine, which means we have interviewed a huge amount of them over the years. We have also surveyed them regularly, so we know most of the supply chain alphas and their wolf packs.
Next, you should explore which channels will enable you to reach out to your target audience. At Supply Chain Media, we publish magazines in English and in Dutch, both in print and online. We have multiple websites with countless interesting articles. And numerous supply chain professionals receive our e-newsletters and are member of our LinkedIn groups.
Howl out loud
Then, show yourself! Make yourself visible for the supply chain alphas looking for software vendors and consulting firms with the right solutions through the wind and hail.
Howl out loud. You want to be seen by as many relevant supply chain alphas as possible. To achieve this, you can place compelling advertisement in our supply chain magazines and unmissable banners on our websites and e-newsletters.