CONTENT TO CONNECT
We believe that the role of the supply chain discipline is to ensure that the
commercial promise to the customer is fulfilled. We believe that sharing
information and time-sharing resources in the supply chain can avoid wasting
time, effort, energy, material and money.
WE INFORM, VISUALIZE AND CONNECT
FROM BRAND PERCEPTION TO SUPPLY CHAIN LEADS
Supply chain decision-makers are continually looking for solutions which can help them succeed in a rapidly changing market.
How can providers of supply chain solutions reach those decision-makers effectively?
→ SCM Magazine (Dutch): 8x a year → SCM Movement
(Europe): 4x a year → SCM app in 8 different languages
→ Readers of digital edition in over 110 countries → 20,000
unique visitors online monthly → 33,000 LinkedIn group
members worldwide → 7,000 unique leads generated in
2018 → 1,000 delegates brought together in 2018
Create brand awareness
A picture is worth a thousand words. That’s why advertisements featuring an original and inspiring image continue to be an effective way of creating brand awareness – and that is the starting point for securing a position in decision-makers’ minds.
Arouse the target group’s interest
Decision-makers on the lookout for potential supply chain solutions like to read case studies about successful projects. Developing and publishing customer testimonials is an excellent way to do this, especially when they are designed in the company’s house style and feature a recognisable logo.
Activate the desire for information
By creating a visual mindmap, an easy-to-use self-assessment tool or a handy checklist, providers of supply chain solutions can demonstrate their strengths as thought leaders. Valuable and relevant content appeals to decision-makers’ information needs.
Publishing thought-provoking, ‘gated’ content online and promoting it through social media such as LinkedIn generates relevant leads. After initial filtering, the remaining qualified leads can be invited to attend events, webinars or 1-on-1 meetings.
PROFESSIONALS ABOUT SUPPLY CHAIN MEDIA
“Supply Chain Media connects supply chain professionals in a highly professional and enthusiastic manner; through their magazine, and more importantly through exhibitions and special events; in the Netherlands and beyond!”Ronald Buijsse (Corporate Marketing Director at Ortec)
Supply Chain Media is a trusted resource for the latest in industry thought leadership and technology trends. They are a creative, reliable, and consistent media partner and we look forward to leveraging this partnership for continued success in Europe.Lisa Henthorn (Vice President, Corporate Communications and Marketing at Eyefreight)
Inspirationally perfect blend of trends, facts and thought provoking questions, generating new ideas every issue. The uniquely open interviews give an insightful view into how others are driving developments in supply chain. You could say reading Supply Chain Magazine is like drinking a perfect cup of coffee!Allison Thomas (Supply Chain Director, Customer Services & Logistics Transformation, Europe at PepsiCo)