Supply Chain Minute – Innovation & Co Creation
“Building strong relations through Innovation & co-creation”
– How can you make yourself attractive as an SME to a Chinese business partner, using Design Thinking
– Case: how you can save 200.000 EUR and 10 weeks in your Product Development by using innovation and co-creation
IN CONTACT WITH SUPPLY CHAIN PROFESSIONALS IN EUROPE
The global supply chain management sector is changing at a rapid pace. It is Supply Chain Media’s mission to connect supply chain professionals by gathering, generating and sharing knowledge, both in The Netherlands and internationally. To do so, the media company works in close collaboration with a select group of premium partners to develop various editorial concepts.
PROFESSIONALS ABOUT SUPPLY CHAIN MEDIA
“Supply Chain Media connects supply chain professionals in a highly professional and enthusiastic manner; through their magazine, and more importantly through exhibitions and special events; in the Netherlands and beyond!”Ronald Buijsse (Corporate Marketing Director at Ortec)
Supply Chain Media is a trusted resource for the latest in industry thought leadership and technology trends. They are a creative, reliable, and consistent media partner and we look forward to leveraging this partnership for continued success in Europe.Lisa Henthorn (Vice President, Corporate Communications and Marketing at Eyefreight)
Inspirationally perfect blend of trends, facts and thought provoking questions, generating new ideas every issue. The uniquely open interviews give an insightful view into how others are driving developments in supply chain. You could say reading Supply Chain Magazine is like drinking a perfect cup of coffee!Allison Thomas (Supply Chain Director, Customer Services & Logistics Transformation, Europe at PepsiCo)
INFORMING VISUALIZING CONNECTING
From brand perception to supply chain leads
Supply chain decision-makers are continually looking for solutions which can help them succeed in a rapidly changing market.
How can providers of supply chain solutions reach those decision-makers effectively?
Create brand awareness
A picture is worth a thousand words. That’s why advertisements featuring an original and inspiring image continue to be an effective way of creating brand awareness – and that is the starting point for securing a position in decision-makers’ minds.
Arouse the target group’s interest
Decision-makers on the lookout for potential supply chain solutions like to read case studies about successful projects. Developing and publishing customer testimonials is an excellent way to do this, especially when they are designed in the company’s house style and feature a recognisable logo.
Activate the desire for information
By creating a visual mindmap, an easy-to-use self-assessment tool or a handy checklist, providers of supply chain solutions can demonstrate their strengths as thought leaders. Valuable and relevant content appeals to decision-makers’ information needs.
Publishing thought-provoking, ‘gated’ content online and promoting it through social media such as LinkedIn generates relevant leads. After initial filtering, the remaining qualified leads can be invited to attend events, webinars or 1-on-1 meetings.